It’s a premium program, and it’s priced like one — this is not a $100-a-month, mass-market app, and it was never built to be. What you invest depends on the level of accountability you and your coach decide fits you best: some clients want weekly one-to-one coaching, others prefer a lighter cadence — but every client gets a dedicated coach they can contact at any time. Because the program is built entirely around you — your bloodwork, your travel, your schedule, your goals — we walk through the exact investment on your strategy call, once we understand what you actually need. The clients who get the most from this treat their health as an investment, not an expense.